Shiny Mind
It’s time to help your people shine.
The ShinyMind App is a toolkit to encourage and help you to begin and continue this transformation It’s always there, easily to hand whenever you need it. Everyone has the power within them to transform their own lives. But often we need help to achieve this.
The Brief
KC&F were tasked with taking an exisiting brand architecture that had been quickly built to raise capital, and expand upon the brand essence and take it a step further. We had to produce headlines and promotional material across a multitude of platforms, with a consistent tone and visual identity.
Our Response
We wanted to help ShinyMind be seen as providing a global force for good. One that helps ordinary, everyday people to meet the challenges of everyday life and achieve their full potential as individuals. Which is good for them, their families, their friends, their work colleagues and for society as a whole. We focused on the potential of the brand Star and used that to bring headlines to life.
