Ultradex
Content driving retail sales, proved to be ultra effective
UltraDEX is an oral hygiene brand with a strong dental and pharmaceutical heritage. Backed by extensive scientific research, UltraDEX is clinically proven to eliminate bad breath instantly to give 12 hour fresh breath confidence, protect teeth and gums and gently restore natural whiteness to teeth.
The Brief
KC&F were tasked with becoming the authority online to users with oral hygiene issues. We needed to double the traffic to the website over 12 months based on driving more organic visits (none paid). Increase relevant traffic – Increase brand awareness – Increase product visibly.
Our Response
Relaunching a super-premium mouthwash and toothpaste brand required a steady touch. The elegant, feminine, look and feel contrasted perfectly with competitors and was shot with a leading fashion photographer. The resulting campaign ran across London targeting cramped commuters with OOH, digital display, tube cards, as well as a partnership with Metro.
