Leitz WLB
Introducing Work Leitz Balance B2B offering to consumers
Work Leitz Balance was created to introduce their B2B offering to consumers. As office products brand Leitz moves from B2B to a hybrid B2B / B2C model facilitated by hybrid working and Amazon distribution, we needed to establish a digital presence for the brand as well as capture valuable data on consumer behaviour.
The Brief
Use the Work Leitz Balance branding to reposition the Leitz brand and use keyword optimised content to drive traffic, engagement and conversion as well as an effective test & learn environment for further brand evolution.
Our Response
KC&F built and designed a website content hub that now contains over 44 English pieces and 44 trans-created pieces of content. This is being pushed out to social channels giving us great top of funnel brand credibility and helping us build relevance.
